view.render

renderview.render()
The default implementation of render is a no-op. Override this function with your code that renders the view template from model data, and updates this.el with the new HTML. A good convention is to return this at the end of render to enable chained calls.

var Bookmark = Backbone.View.extend({
  template: _.template(...),
  render: function() {
    this.$el.html(this.template(this.model.attributes));
    return this;
  }
});

Backbone is agnostic with respect to your preferred method of HTML templating. Your render function could even munge together an HTML string, or use document.createElement to generate a DOM tree. However, we suggest choosing a nice JavaScript templating library. Mustache.js, Haml-js, and Eco are all fine alternatives. Because Underscore.js is already on the page, _.template is available, and is an excellent choice if you prefer simple interpolated-JavaScript style templates.

Whatever templating strategy you end up with, it's nice if you never have to put strings of HTML in your JavaScript. At DocumentCloud, we use Jammit in order to package up JavaScript templates stored in /app/views as part of our main core.js asset package.