setmodel.set(attributes, [options]) Set a hash of attributes (one or many) on the model. If any of the attributes change the model's state, a "change" event will be triggered on the model. Change events for specific attributes are also triggered, and you can bind to those as well, for example: change:title, and change:content. You may also pass individual keys and values.
note.set({title: "March 20", content: "In his eyes she eclipses..."});
book.set("title", "A Scandal in Bohemia");