model.toJSON

toJSONmodel.toJSON([options])
Return a shallow copy of the model's attributes for JSON stringification. This can be used for persistence, serialization, or for augmentation before being sent to the server. The name of this method is a bit confusing, as it doesn't actually return a JSON string â but I'm afraid that it's the way that the JavaScript API for JSON.stringify works.

var artist = new Backbone.Model({
  firstName: "Wassily",
  lastName: "Kandinsky"
});

artist.set({birthday: "December 16, 1866"});

alert(JSON.stringify(artist));