model.defaults

defaultsmodel.defaults or model.defaults()
The defaults hash (or function) can be used to specify the default attributes for your model. When creating an instance of the model, any unspecified attributes will be set to their default value.

var Meal = Backbone.Model.extend({
  defaults: {
    "appetizer":  "caesar salad",
    "entree":     "ravioli",
    "dessert":    "cheesecake"
  }
});

alert("Dessert will be " + (new Meal).get('dessert'));

Remember that in JavaScript, objects are passed by reference, so if you include an object as a default value, it will be shared among all instances. Instead, define defaults as a function.